Creating iOS apps begins with clear understanding: the target users, the core function of the app, and the scenario to address in the initial release. A solid discovery phase helps define the MVP, select an appropriate architecture, and steer clear of features that seem impressive on paper but don't enhance actual usage.

After the base is in place, attention moves to UI behavior, performance, and stability across different iPhone models and iOS versions. Uniform navigation patterns, thoughtful state management, and well-planned integrations (payments, authentication, analytics, backend APIs) help keep the product maintainable and scalable following the App Store release.